Travel Guide
PROBLEM: The tour manager informed us that the tour registrants felt they weren’t getting enough information about their pilgrimage before their departure, which was affecting participant satisfaction. Since a great deal of this company’s business comes from word of mouth, it was very important to close this communication gap.
SOLUTION: My suggestion was to create a travel guide that could be sent as an e-book, or printed and sent by mail to older travelers. Not only would the guide serve as a reference tool for travel info, but also elevate the quality of the tour to put it on par with premier travel experiences. In addition, we created a Facebook group for travelers so they could get to know each other before their trip, ask tour alumni for advice, and share pictures after their trip.
RESULT: The tour manager received less questions and phone calls from confused travelers before their trip. We believe this enhanced experience contributed to increasing bookings by over 40% over six months.