Blogs
Thought Leadership
Worked with one of our SMEs to leverage his insights on the the latest in the retail space to share how those developments will impact and factor into packaging considerations. The piece became our highest performing blog to date. When searching “packaging and retail trends” on Google, it’s the first result.
Case Study
Worked with Marketing and the account lead to gain customer confidence and get the green light to feature them in a story. This customer’s story featured the implementation of automated machinery and significant plastic elimination, the two aspects of the business customers ask about the most. This blog consistently shows in the first few Google results when searching “replace plastic rings for cans” (now #3). Average time-spent-on-page is at least two minutes.
Brand & Sales Enablement
A recent brand study revealed that our brand’s association with “sustainability” had slipped since the last study, most likely due to the onslaught of “green” messaging in the last few years. As a response, I thought some thought leader pieces around sustainability may help. While forming this piece, I also received requests from account leads to help counter the sustainability messaging of our competitors. I was able to provide them a draft of this piece as sales support so they could answer their prospects’ questions and close those sales. This just published'; no analytics yet.
Major Brand Case Study
Coming soon.
Major Brand Case Study
Coming soon.