Insurance White Paper
GOAL: Write a robust 2022 state of the insurance industry report for Jencap, the 4th largest insurance brokerage in the U.S.
AUDIENCE: Insurance agents and brokers
RESULT: Conducted research and interviewed subject matter experts in key areas to compile expert insight on the main factors impacting the industry in the coming year. Worked in conjunction with their director of marketing to edit the report. The report was added to their website and shared through social and email. There are thousands of agents and brokers in their email list, and this piece of content was one of their most engaged with pieces.