Group Travel Promo Guide
NEED: The client was beginning to promote their tours to groups, and they needed materials to help group leaders promote the trip and register enough attendees to fill the trip.
SOLUTION: I created a year-long promotional strategy for these group leaders and then the writing of this guide, which contains the strategy. In addition to the guide, I worked with a designer to create graphics, powerpoint slides, and fillable flyers that groups could use for promotion.
RESULT: This is one of the many efforts that contributed to our team increasing tour participation by over 40% in 6 months.