Reengagement Email Drip for a Landscaping Business

GOAL

A landscaping company had an email list of current clients they’d never really used and needed a reengagement email drip. They were getting ready to launch a new website, so that would provide content for the drip and allow me to introduce the new site using the campaign. After the drip campaign, those on the list would get regular emails related to landscaping and outdoor leisure.

TARGET AUDIENCE

Basically, the desperate housewives of Atlanta.

RESULTS

The initial email got a 56% open rate. Although, I was not able to get open rates for latter emails, one of them resulted in two replies requesting quotes for landscape design.