Contest Landing Page (Spec)

GOAL

Create a spec ad for a Cheetos college giveaway. Name the contest, get college students to enter by leaving their names and emails, and get the students to forward the contest to friends. Adhere to the Cheetos brand.

TARGET AUDIENCE

Hungry college students

CONCEPT

Sticking to the fun (and a little “cheesy”) Cheetos brand, I used high-energy language aimed at college students and the college experience. Anyone who knows the brand knows that the Cheetos “crunch” is kind of a big deal, which is why I named it the "Crunch Through College Giveaway."

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