Insurance Landing Page on Climate Change

2022 MARCOM PLATINUM AWARD

GOAL

The fourth largest insurance brokerage wanted to tackle discussing a huge topic impacting the industry—climate change. They wanted a white paper, but we suggested organizing it as a landing page in order to strengthen their site’s relevance score and take advantage of search.

CONCEPT

I served as the creative director of copy and editor on this project. I collaborated with the main copywriter and worked with design and web design to produce the final assets—a landing page with the complete text and a copy of that as a white paper that could be downloaded from the landing page.

Since Jencap was trying to establish their authority and expertise as major players in the industry, I knew featuring their experts, as well as the external experts they work with would be important in this piece. Providing effective visual data and key stats was also key.

TARGET AUDIENCE

Insurance agents and brokers

RESULTS

Not only was the client extremely pleased with the final result, but they made it a point to brag about it to the team at their sister brokerage (just a little sibling rivalry there). The page itself won a 2022 MarCom Platinum Award.