Home Healthcare Website
TARGET AUDIENCE
Families with special needs children or children who need physical therapy for an injury.
GOAL
Client was in need of updating and redesigning the website.
CONCEPT
Worked with the information architect to reorganize the menu and information on the site and configure page sections. Then, rewrote a majority of the content. This company's unique selling proposition is focused on providing in-home therapy and non-traditional treatments, so I focused the copy on the benefits of therapy in a comfortable, non-clinical setting. Then, I made sure to feature the non-traditional treatment of aqua therapy.
The phrase, “Welcome to Kool Kidz,” was not a part of my copy. The line is apparently something the client wanted to have. I only used a headline, which is now below the hero.