B2B Health & Safety Landing Page

GOAL

Brief Relief is a B2B company that sells portable bathroom solutions to companies that have employees working in remote areas or ones not conveniently located near restrooms (like underground). The client had regular customers and a product that was much needed but little digital presence. They needed a way to get found, so there was a need to create landing pages aimed at people in specific industries. This one was aimed at utility line workers and paired with a paid ad.

CONCEPT

Before creating the landing pages, we did a rebrand for Brief Relief. They wanted to lean into their taboo business more, and we agreed. When you deal in pee and poo products and your audience is mostly male, it’s time to lean into the potty humor … but not in an annoying or overdone way. I came up with the tagline, which wasn’t hard considering what they make and what they allow clients to do (or do-doo).

Then, we set out to do the landing pages, starting with one aimed at the utilities workers. Our SEO manager saw an opportunity to focus on “tools for lineworkers,” so I made sure to include that in the headline and initial copy. The product nicely fit with a PAS framework, so I used that for the writing. The company already had some decent videos, so I made sure to include the best ones on the page.