Finance Sales Sheet
GOAL
As a start-up company, the client had a need to let businesses know who they are, what their product is, and how it helps businesses who sell high-priced items. Sales reps in the field could explain that, but they needed something professional and official to hand potential business partners.
CONCEPT
I talked with the reps about their needs, and we decided an info sheet with space for them to attach a business card would be the best promotional tool for them to have in hand. We really wanted something that would speak to salespeople and managers at their target businesses, and point to one of their main problems closing sales: customers want to pay over time but don’t want to use credit cards. They also want a simple, digital online application process with instant approval.
I created a headline to address the main problem, and then listed the quick app and approval process as the first main feature. I worked with a designer to create the finished product according to brand.