User Experience Banner Ad

Satori Interactive wanted to take advantage of a large philanthropy’s female audience by advertising in their major event program and on their website as a sponsor.

TARGET AUDIENCE: Professional female decision-makers at large-to-medium-sized businesses.

CONCEPT: Most prospects who come to Satori are experiencing issues with their users. They’re typically not seeing the return they expected, or wanting to optimize the user experience in order to increase sales. With that understanding, I went right for the pain point with the headline and asked the designer to focus on using a picture with a “frustrated working female.” I made the subhead a simple and straight-forward description of what the company does. Their translation of their name is “enlightenment.”